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The Robinhood crowd has a new favorite speculative stock: Eastman Kodak.

In the last 24 hours, more than 20,000 users have added the stock to their portfolio, making it by far the most popular stock on the millennial-favored trading app according to data from Robintrack, which tracks user activity but is not affiliated with the company.

Shares of the photography pioneer sky-rocketed more than 500% at one point on Wednesday after the U.S. government on Tuesday awarded the company a $765 million loan to produce pharmaceutical components in an effort to combat the coronavirus pandemic.

Shares were repeatedly halted for volatility during Wednesday’s session. The stock was last up 385%, trading around $38 after earlier rising to a session high of $60.

Wednesday’s spike follows a more than 200% gain on Tuesday, putting the stock on track for a more than 2,000% gain for the week. The company’s valuation now stands above $1 billion. Before Tuesday’s announcement, the company was valued at $115 million.

MarketRebellion co-founder Pete Najarian said Wednesday’s trading volume in the stock was “outrageous” compared with the usual activity. He said that 122 million shares have already been traded today, following 272 million shares exchanging hands on Tuesday. This is compared with the prior daily average of 125,000.

Retail investors have been a large part of the rally that’s seen the S&P 500 bounce 48% from its March low. According to data from Robintrack, these investors also frequently pile into more speculative areas of the market, including names like Nikola, Plug Power and Virgin Galactic.

Kodak filed for bankruptcy in 2012.

– CNBC’s Yun Li contributed reporting.

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